Whitbread Round the World Race
www.whitbread.org/book
by Quokka Sports, Quokka Sports
(Hardcover)
In 1997, Quokka Sports initiated Internet-based coverage of the
Whitbread Round The World Race for the Volvo Trophy. This groundbreaking project
was the first public application to Total Sports Immersion (TSI)- Quokka's
proprietory techniques and technologies for bringing people closer to athletes
and athletes pursuits. TSI enhances the coverage of sporting events, combining
their elements into compelling digitally based experiences. The Whitbread race
pits the best sailors in the world,equipped with some of the best racing yachts
ever designed, against the worst nature has to offer. Nine boats. Nine legs.
Over a hundred men and women competing at sea for 32,000 nautical miles. There
has simply never been another race in the world like it.
The unprecedented success of www.whitbread.org is captured in
this 208-page volume, along with the remarkable power of the event it brought to
the hearts and minds of over a million people. On the site, the Whitbread
sailors' achievements were chronicled in their daily emails transmitted from the
far reaches of the globe. Their stories were supported by a wide range of
'digital assests', including video, telemetry, charts and weather information -
key components of the event's nine months of live coverage. For the first time,
fans were offered a chance to enter the at-sea life of global competitors.
Although just the first step in Quokka's quest to "change
the way the world experiences sport," the Whitbread Race coverage shows a
clear path to a new dimension of immersive experiences. This book is a record of
that step.
